Horizon BCBSNJ and Its "Friends" Support Susan G. Komen for the Cure
The Central and South Jersey Affiliate of Susan G. Komen for the Cure is pleased to announce a partnership with Horizon Blue Cross Blue Shield of New Jersey. The healthcare company is working with Komen to promote early breast cancer detection efforts through the Pink Blimp Tour, Get A Mammogram Campaign, and local breast cancer awareness events. In Horizon BCBSNJ's latest efforts to support Susan G. Komen for the Cure, the company will use its Facebook launch will help raise funds for the affiliate. Every time someone sends one of the Imaginary Friend videos from the Horizon BCBSNJ Facebook site to a friend, and that friend views it, a donation of 50 cents, up to $3,000, will be made to Komen.
The Get A Mammogram campaign launched in early May at the Lakewood BlueClaws Mother's Day game. The Pink Tour has been a huge success with stops at community events including Camden Riversharks, Somerset Patriots, Trenton Thunder, Sky Blue FC, ShopRite LPGA Classic, and the New Jersey Festival of Ballooning. The cause marketing initiative will culminate on October 3 at the 17th Annual Susan G. Komen Race for the Cure at Six Flags Great Adventure in Jackson, NJ.
“Our goal is to increase the number of our members who obtain mammograms in order to hopefully save lives,” said Thomas Rubino, director of public affairs and advertising for Horizon BCBSNJ. “We are honored to team up with the Susan G. Komen for the Cure Komen in this unique way to deliver this important message.”
“Education and awareness are our first lines of defense when it comes to detecting and treating breast cancer,” said Nancy Healey, executive director of the Susan G. Komen for the Cure Central and South Jersey Affiliate. “We’re excited to work with Horizon BCBSNJ throughout the summer to spread the word that while there is currently no cure for breast cancer, mammograms are the best way to detect it early, when it’s most treatable.”
To see a complete listing of events and educational information about breast health, visit www.HorizonBlue.com/Mammogram .
Horizon BCBSNJ members who want to schedule a mammogram may call 1-800-421-7964 to locate a participating facility.
Horizon BCBSNJ Facebook Page
About Horizon Blue Cross Blue Shield of New Jersey
Horizon Blue Cross Blue Shield of New Jersey is the oldest and largest health insurer in the state serving over 3.6 million members. Horizon BCBSNJ is New Jersey's only not-for-profit, health services corporation and is headquartered in Newark with offices in Wall, Mt. Laurel, and West Trenton.
Horizon BCBSNJ provides a broad array of health and dental insurance products and services for individuals and small and large companies, including national companies headquartered in New Jersey. Horizon BCBSNJ is committed to improving the health care experience for all the communities we serve as well as helping our members become and stay healthy.
Horizon BCBSNJ’s Web site is located at www.HorizonBlue.com. Horizon BCBSNJ is an independent licensee of the Blue Cross Blue Shield Association.
About Susan G. Komen for the Cure
In 1982, a promise became Susan G. Komen for the Cure and launched a global breast cancer movement. Today, Komen for the Cure is the world’s largest grassroots network of breast cancer survivors and activists fighting to save lives, empower people, ensure quality care for all and energize science to find the cures. Thanks to events like Komen Race for the Cure, we have invested nearly $1billion to fulfill our promise, becoming the largest source of nonprofit funds dedicated to the fight against breast cancer in the world.